Anja Zerbin

DB Privat- und Firmenkundenbank

Anja Zerbin always sees the people who make up a system. If this system changes, people should understand why and what consequences or possibilities this has for each Individual. Change doesn't always have to be gloomy. And that is exactly what she relies on after years of accompanying change projects within corporations: Getting things to the point. With the right mix of facts, honest pictures, words and emotions - in dialogues, forums, projections. She does it with humor. And takes it seriously! She studied communication and media science. After some agency experience, she initially worked in the Deutsche Bank group in the communications sector and has since accompanied communication and change processes in various group divisions and subsidiaries for years. She specializes in people's change and value creation processes as part of the digital transformation. She was Head of Digital Culture in Postbank's CDO until the end of 2020.