Willy Deisler

Willy Deisler is the responsible head for purchase and procurement at IC Music and Apparel GmbH.

IC Music and Apparel is for more than 15 years one of the leading e-commerce companies that specialized in music, entertainment and lifestyle products. The assortment consists of textiles, accessories, media as well as tickets. The orders are shipped worldwide from Leipzig. Besides the web shop impericon.com the ICMA also arranges festivals throughout Europe, supports artists during their touring with infrastructure as well as merchandise production and provides all in one ecommerce fulfillment solutions.

During his master studies Willy could acquire project management skills through employment in the life science sector. Shortly after receiving the master certificate he started his professional career as a purchase and procurement controller at EMP in Lingen (Lower Saxony). One of the more prominent mail orders for rock and entertainment merchandise. The work focused on big data analyses within the assortment-customer matrix and BI solutions to make the data more appealing for several stake holder groups. With growing business and complexity, the former small purchase and procurement controlling unit was transformed into a merchandise planning department with Willy as its head. Once this task was successfully completed and the new accompanying BI tools were implemented, he took a new challenge and moved to Leipzig in February 2020. Since then he directs the Purchase and Procurement department at IC Music and Apparel GmbH. In this role he continues to improve the BI Tools, implements new technologies and overcomes current business challenges together with his team.