Sarah-Lorraine Wolff

Sarah-Lorraine is leading the global media strategic buying for AB InBev, one of the largest consumer goods advertisers, actively taking care of more than 50 countries and more than a billion dollars in spend. The fascination with procurement, finance and the connection between the constant changes of our dynamic marketing and sales world is what motivates her.

Prior to her current role, she gained exposure with the holy grail of marketing procurement – sponsorships, and is generally keen to tear down boundaries between departments, to work together as one team, one dream. Other experiences include direct materials (raws, packaging, renewable energy) and doing an intrapreurship started, turning spent grain to profit for ABI (the project is still going strong!).

Get in touch to discuss the roles of commercial and indirect, shareholder management and any ideas on how to give procurement a voice!